ROI Calculator / Marketing

ROI Calculator for Marketing Campaigns

Marketing ROI measures the revenue generated relative to your campaign spend. A 5:1 ratio (500% ROI) is considered strong for most businesses — you get $5 back for every $1 spent. However, the true ROI depends on your attribution model. First-touch, last-touch, and multi-touch attribution can give wildly different numbers for the same campaign. The most honest approach is to track incremental revenue: what revenue would you lose if you stopped this campaign entirely?

Initial Investment

Return Value

Time Period

months

Enter the total amount invested and the total value returned (including your original investment). Time period is used to calculate annualized ROI.

Return on Investment

260%

$13,000.00 profit on $5,000.00 invested

Annualized ROI16696.2%

Profit$13,000.00

Investment$5,000.00

Return$18,000.00

Period3 months

260% ROI over 3 months = 16696.2% annualized

Typical marketing ROI: 200-500%

Range: 50-100% to 500-1000%+

Typical ROI for Marketing

Level	ROI
Low / struggling	50-100%
Industry average	200-500%
Top performers	500-1000%+

ROI Tips for Marketing

✓A 5:1 revenue-to-spend ratio (500% ROI) is the benchmark — below 2:1 is usually unprofitable after overhead
✓Separate acquisition costs from retention costs — acquiring a new customer costs 5-7x more than retaining one
✓Include staff time in your investment calculation — a "free" social media campaign still costs employee hours
✓Track ROI per channel, not just overall: email marketing averages 3600% ROI, while paid social averages 200-300%
✓Use a 90-day attribution window minimum — many B2B purchases take weeks or months after the first marketing touch

Track ROI across all your investments

StockPulse helps you monitor investment performance and ROI in real time.

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