Indie builder

I build focused tools for small agencies.

8 years shipping apps for other people. Now building my own — affordable SaaS for the 3-to-15-person shops that big software ignores. I track everything and share what works.

See what I'm building
Matt Kessler

Currently building

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“I'm not building this to get acquired. I'm building it to make $5k/mo and own my time.”

I spent 8 years building apps for other people — consumer stuff, mostly. The tools I built always belonged to someone else, and half got sunset within two years. Now I'm building for myself: small, focused SaaS for the agencies and shops that get ignored by enterprise software. Evenings, weekends, one tool at a time.

Build updates, numbers, and what I learn.

No spam, no hype. Just data and progress. Unsubscribe anytime.